Do you think SEO is a dark art?
Are you skeptical of many emails promising to improve your website ranking?
The truth is – yes, an expert would do it better than you and, yes, an expert would save you the time. HOWEVER, you may not have the budget, you could get stung by choosing the wrong supplier and you/your staff could achieve a lot by doing it yourself.
Here’s how… (it’s a whistle stop tour, so feel free to email us for a more in-depth explanation).
You will need a google account (free to register) and access to the back end of your website (content management system such as WordPress).
1. Research the best keywords
Use Google’s free Keyword Planner to understand which keywords your market is entering into Google to find the product/service you offer. Beware of those that show a high competition as they will be harder to compete for. Our advice would be to go for lots of niche keywords** that have a medium amount of searches but less competition.
** Keywords are much likely to be key phrases with multiple words i.e. rather than ‘clock’ it might be ‘small gold vintage clock’.
2. So now you’ve decided which keywords are for you
Note down the 3 with the highest competition (those with the highest suggested bid in Googles Keyword Planner). You need to go into your content management system and edit the homepage by:
• Incorporating the 3 keywords into pages titles and headers if/where appropriate
• Incorporating the 3 keywords into the text if/where appropriate
• There should be an option to add a meta description – add a summary about what can be found on your website – be sure to incorporate the 3 keywords
3. Now look at your other keywords
Do any of these lend themselves to having their own page on the website? A keyword naming a product/group/service could easily have their own dedicated page.
• Incorporate the keyword into page titles and headers if/where appropriate – this will also ensure the pages URL contains the key phrase.
• Incorporating the keyword into the text if/where appropriate
• There should be an option to add a meta description – add a summary about what can be found on this page website – be sure to incorporate the keyword
4. Ensure your site is being tracked by Google Analytics – instructions can be found when you sign up to Google Analytics
5. Add some internal links between pages
It is natural that one page on the site might refer to the content within another i.e. a service page might link to a relevant testimonial on another page….a product page might link to a piece of news about that product etc. These internal links are good if the text linking to the other page loosely contains the keyword i.e. “Don’t just take our word for it, see how gold lovers love this small vintage clock”.
6. Some tech bits – if you have a web designer or an IT company to help – they might help put the cherry on top by:
• Adding rich snippets http://www.practicalecommerce.com/articles/82075 SEO-Using-Rich-Snippets-to-Increase-Clicks
• Adding a site map
Monitor how the site’s traffic and effectiveness increases – using Google Analytics or even better, a paid for tool like Serps SEO https://serps.com/tools/rank-checker/
Accept that the localisation and search history of the individual will personalise their results in Google – this may work for/against you.
Keep swatting up – because Google will keep changing how they rank sites!
Social media adds tonnes of extra value – but that’s a whole other article! Will get around to that we promise!